How Semantic Search and GenAI Unlock New Product Opportunities in Publishing
Learn how CAS—a global leader in scientific information and a division of the American Chemical Society—launched a new product line faster using a data-centric content strategy with its trusted partners at Datavid and Progress Marklogic.
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Resource type
On-demand video
Request the on-demand version of our webinar “How Semantic Search and GenAI Unlock New Product Opportunities in Publishing”.
As AI continues to transform how users consume and interact with content, publishing organizations are under pressure to adapt. From monetizing legacy content to launching new digital products, the need for flexible, intelligent systems has never been greater.
In this session, Rodney Fulford, Assistant Director of Content and Technology Strategy at CAS, shares how their team applied a data-centric approach to modernize content operations, shorten delivery timelines, and bring new products to market faster - key priorities for both data leaders and product managers driving innovation and customer value.
Together with experts from Datavid and Progress MarkLogic, the discussion explores:
- How smart content and semantic search enable more effective question-answer systems and LLMs.
- The business case for reusing content to unlock new revenue streams.
- Lessons from CAS’s transformation journey—from legacy systems to a responsive, scalable platform.
Gain expert perspectives designed to empower your organization’s strategic initiatives.
We are proud to be Progress MarkLogic partners for the 2nd consecutive year and honored to receive the EMEA Partner of the Year award at Progress World Tour 2025.
Missed the live webinar? Register now and check out the recording whenever you want.
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